It is the nature of this world and what it holds within it to be trapped in a continuous spiral of evolution. In such an environment, only the ones who can adapt are able to survive. Those who excel in adapting to the dynamic environment of this world are the ones who thrive. It is the rule for everything, whether it is life, athletics, education, business or technology. In the last two decades, technology has prospered at an exponential rate and has designed devices that are accessible to everybody at the most affordable of prices. These devices enable us to access the internet at any time from anywhere. However, every device is different in its functionality, causing people to have different experiences online. This presents web developers with the problem of satisfying the web users on every device that they use.
One of the ways to solve this problem is to design websites that are responsive i.e. they are able to adapt to the conditions of the device their website is accessed from. Here is why it is a good idea to have your website designed as mobile responsive.
1. Soaring Mobile Phone Use
Mobile phones are certainly used more than any other electronic device in every part of the world. The trend does not seem to falter or slow down either with the constant introduction of new and better smartphones. With the ease of access to smartphones, the internet is used from these pocket-sized devices. A study conducted by Smart Insights suggests that the number of growing cellphone users beat the number of desktop users in early 2014 and although users of both devices continue to increase, the rate of cellphone users increasing is much steeper than the increase in desktop users.
Another study shows that about 80% of the internet users own a smartphone. Therefore, it is not a question if it is important to design mobile-friendly websites because we know that it is important.
2. Phones and Social Media
Websites get most of their fame through social media compared to any other medium of information. Surprisingly, or maybe not, around 80% of social media access is done through smartphones, whether it be Facebook, Instagram or Twitter. When a link of a website is discovered while scrolling through these mediums and upon opening this link, the user faces difficulty accessing the site because it is not suited for that screen size, they will probably not visit it through any other device, resulting in the loss of a visitor.
3. Improved SEO Rankings
Search engine rankings are essential for almost every website, regardless of what niche market they typically deal with. Search engines are the ‘golden ticket’ for websites and their promotion without any apparent cost. All the website has to do is rank among the top tiers of their niche and search engines put their pages in the top SERPs.
With the hiking cellphone use to access the internet and the development of responsive design sites, a website being mobile-friendly has become a prominent factor in deciding the SEO ranks. They reward the sites who have adapted to the responsive site designs while penalizing others not updated for the small screens.
In order to compete in SEO ranks, having a responsive site is an absolute necessity.
Cellphones having such a vast audience on the internet raises the thought in some developers that desktop sites should be replaced by the sites designed for smartphones. However, this must not be done as sites are still visited from the desktop. Another notion is to have one site for desktop and another for smartphones, but this increases the workload as there are two websites to manage and update, resulting in inefficiency. Therefore, responsive designs are the best way to remain competitive on the web.